NEWS

2023.12.18

Makip Opens New Offices in New York and London

Accelerate the global development of the size recommendation engine Unisize

Makip Co. Ltd. proudly announces the establishment of new offices in New York and London to initiate full-scale sales activities for the global deployment of Unisize, the size recommendation engine for apparel e-commerce on 300 sites in Japan with 2 million Monthly Active Users(MAU). The new offices will not only mark the beginning of comprehensive sales operations but also enable Makip to respond to local demands and provide flexible solutions promptly.

Since its launch in Japan in 2016, Unisize” has revolutionized the apparel industry by ensuring a high level of recommendation accuracy through proprietary algorithms based on developing a Brand Body Database covering more than 40,000 brands. The system analyzes brand-specific user body measurements for each brand and size by incorporating publicly disclosed information from apparel manufacturers (product details, intended user body measurements), utilizing user registration information and behavioral data accumulated by Makip.

Based on the system developed in Japan, since April 2023, we have been expanding overseas, targeting the United States, Europe, China, and other regions. Now, we will accelerate our expansion in the United States, which holds the second largest apparel market size in the world, and the United Kingdom, which is the third largest

◾️Location Information
・New York office
Name: Makip New York
Address: Madison Avenue Manhattan NY 10016

・London office
Name: Makip London
Address: 48 Warwick St, London W1B 5AW

◾️ Unlocking Market Potential in New York and London

In both the United States and the United Kingdom, e-commerce has achieved a high level of widespread adoption in the world. However, in the realm of apparel e-commerce, challenges persist, particularly concerning inadequate size information on websites, leading to high return rates. This not only places a significant financial burden on businesses in managing return costs but also raises the environmental impact related to the disposal of returned items. The high rate of returns has escalated into a societal issue.

We firmly believe that “Unisize” has the potential to deliver substantial value in addressing this challenge. By leveraging its unique capabilities, “Unisize” aims to mitigate the impact of high return rates, reducing the associated costs borne by companies and contributing to the alleviation of environmental pressures caused by return product disposal.

Moreover, both London and New York stand as global fashion capitals, influencing trends and setting the pace for the global fashion industry. Makip is poised to accelerate information dissemination to the global fashion community through its presence in these iconic cities.

As Makip expands its footprint in New York and London, it is committed to revolutionizing the apparel e-commerce landscape, offering sustainable solutions, and positively impacting both businesses and the environment.

◾️ Key Features of Unisize

Unisize is a cutting-edge size recommendation engine designed for online shoppers, offering personalized size suggestions for clothing, including children’s apparel, and accessories like bags. With an extensive database encompassing numerous domestic and international clothing brands, Unisize utilizes proprietary algorithms, ensuring precise recommendations based on user-provided body information and characteristics. (※Patented)

◾️Company Overview
Company Name: Makip Co., Ltd
Representative: Shingo Tsukamoto
Headqurater: 1F NITTO Building, 126 Yarai-cho, Shinjuku-ku, Tokyo, Japan
URL: https://makip.co.jp/en
Unisize: https://unisize.net/
Phone Number: +44 20 7097 2215
Inquiries: pr@makip.co.jp

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