NEWS

2023.12.18

Launched Personalized Service aunn Personalization

Recommendation of staff outfit on the product detail page matching the users body shape as Phase 1

Makip Co., Ltd. launched a personalization service, aunn Personalization on December 18th. aunn aims to achieve a personalized e-commerce interface based on body shape data in the apparel sector. In Phase 1, it will provide a feature to personalize the display of outfit images of staff members matching the user’s body shape. aunn plans to roll out functional updates incrementally, reaching Phase 3, and will continue offering various services to contribute to the advancement of apparel e-commerce.

As part of the Phase 1 of the aunn project, a feature will be introduced on the e-commerce site’s product detail pages. This feature prioritizes displaying outfit images of staff members with body shapes similar to the user’s. The development of this feature stems from the growing challenge of users finding staff outfit that suits them amid the proliferation of outfit information in the apparel e-commerce. Makip has introduced the size recommendation engine Unisize to about 300 sites, and has more than 2 million MAU(Monthly Active Users), possessing an overwhelming amount of body shape data. Utilizing this asset, we have developed a system that determines the optimal staff outfit based on the users body shape and displays it on a priority basis.

◾️ What is the aunn staff outfit recommendation feature?
Based on users’ body types and on-site behavior (preferences), aunn personalize staff outfit content for users. By prioritizing the display and easy discovery of outfits that suit their body type and tastes, we encourage actions such as product purchases and adding staff favorites. This approach is expected to improve the following three metrics.

• 　⚫︎Increase in sales through staff outfit content
• 　　⚪︎The users are motivated to purchase by increasing the easy discovery of staff members whose outfit resonates with them.

• 　⚫︎Expansion of the range of viewed staff members
• 　　⚪︎aunn builds user-staff relationships to broaden the range of staff members being viewed.

• 　⚫︎Increase in total staff favorites
• 　　⚪︎aunn boosts the probability of users encountering staff members with similar body types and preferences

“aunn” can be used within a minimum of 1 month after completing data integration and tag embedding.

◾️From Mr. Satoru Horita, Executive Officer and Head of Promotion Promotion Department, Pal Co., Ltd.:
Congratulations on the release of aunn Personalization. We have experienced the effectiveness of coordinating outfits for the customers amid the increasing number of staff outfit posts on our website. I believe that aunn would undoubtedly be a great service for the customers, with personalization extending to body types and preferences and effortless discovery of outfits that suit them without the need for searches. Discovering staff members with similar body types and preferences also paints a picture of establishing a stronger relationship between customers and staff. We have great expectations for future developments.

◾️From Sekimiki Group Co., Ltd.:
For our company, staff outfit content is a popular choice, with approximately 75% of purchasers engaging with it. However, due to the high number of posts, we have received numerous customer complaints about the challenge of finding outfits that match their body types. The mechanism utilizing Unisize’s body shape data seems to align best with these customer needs, offering content that matches each individual’s body type. We consider it a mechanism enabling personalized customer service on the e-commerce site. Additionally, we foresee this content being a valuable aid in supporting the customer service of our store staff in the future.

◾️Future achieved by aunn Personalization

aunn Personalization

The service name “aunn Personalization” embodies two concepts. Firstly, it draws inspiration from the traditional Japanese concept of “?????” (Aunn no kokyu), symbolizing doing something smoothly and understanding each other’s actions without words. The goal is to comprehend and respond to user needs and preferences beyond verbal communication. Additionally, the name “aunn” is derived from the initials of “All You(U) Need Now,” signifying the commitment to provide everything the user desires at the moment. This name encapsulates the service’s philosophy of sensing and delivering what the user currently needs without explicit communication. In essence, “aunn Personalization” is designed as a service that blends traditional understanding with contemporary technology to address challenges.

The background of aunn Personalization development stems from the awareness that the interface of e-commerce sites has remained unchanged for the past decade. Common interfaces, such as featuring banners on the main page followed by new product information, result in users actively searching for desired information within uniform content. Additionally, for individuals with minority body types (characteristic body shapes), finding clothing that matches both preferences and physique can be challenging, leading to a state where apparel e-commerce is not perceived as an enjoyable shopping experience.

Like recent social media, it is becoming increasingly common for personalized information to be displayed automatically to each individual user and we believe that such an interface will be common in apparel e-commerce. Currently, the update process is planned up to Phase 3, starting with Phase 1 “Recommendation of staff outfit on the product detail page matching the users body shape” followed by the conceptualization of Phase 2 and Phase 3.

◾️Company Overview
Company Name: Makip Co., Ltd
Representative: Shingo Tsukamoto
Headqurater: 1F NITTO Building, 126 Yarai-cho, Shinjuku-ku, Tokyo, Japan
URL: https://makip.co.jp/en
Unisize: https://unisize.net/
Phone Number: +44 20 7097 2215
Inquiries: pr@makip.co.jp

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