[Unisize KIDS Satisfaction Survey] 95% of Users Found it Helpful for Choosing Children’s Clothing Sizes, and 97% Want to Use it Again | お知らせ

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2024.11.20: [Unisize KIDS Satisfaction Survey] 95% of Users Found it Helpful for Choosing Children’s Clothing Sizes, and 97% Want to Use it Again

Makip Co., Ltd. (Shinjuku, Tokyo; CEO: Shingo Tsukamoto, hereinafter “Makip”) conducted a satisfaction survey among users of “Unisize KIDS,” a size recommendation engine for children’s clothing. The results revealed that 95% of users found it “helpful for selecting clothing sizes,” and 97% responded that they “want to use it again in the future.”

Regarding the common concern of “choosing sizes that account for growth” when purchasing children’s clothing, users provided favourable feedback on Unisize KIDS’ “growth prediction feature.” Responses included:
・”I could imagine the size for next year and choose accordingly.”
・”I could estimate the fit even without the child present!”

This indicates that Unisize KIDS helps users overcome hesitation caused by the need to consider future growth when purchasing clothing. Moving forward, Makip will continue to develop features to make the virtual try-on experience even more convenient and user-friendly.

Survey Results
Question 1: Did you find Unisize helpful for selecting sizes?
・Strongly Agree/Agree: 95.44% (n=523)
・Disagree/Strongly Disagree: 4.56% (n=25)

Question 2: Did using Unisize increase your willingness to purchase items?
・Strongly Agree/Agree: 94.16% (n=516)
・Disagree/Strongly Disagree: 5.84% (n=32)

Question 3: If size fitting features are available on EC sites, would you like to use them in the future?
・Strongly Agree/Agree: 97.08% (n=532)
・Disagree/Strongly Disagree: 2.92% (n=16)

Feedback from Users
Choosing sizes with future growth in mind:
・”I could plan for bigger sizes and even imagine how they would fit two years later.”
・”It was easy to visualize the fit and size for 1-2 years ahead.”
・”It’s great that the tool references growth curves to provide accurate size recommendations.”

Clear size guidance for purchasing decisions:
・”I realized the sleeve length was longer than expected and adjusted my purchase size accordingly.”
・”I was concerned about sleeve lengths but could clearly visualize them.”
・”It was easy to identify the size that fits my child’s current physique.”

Comparing sizes with previously purchased items:
・”I found it very helpful to compare with the sizes of clothes I bought last year.”
・”Being able to compare with clothes I already own was excellent.”

Survey Overview

Survey Period: September 11, 2024 – October 31, 2024
Respondents: All users of Unisize KIDS, both members and non-members
Number of Respondents: 548
Methodology: Optional survey displayed after using Unisize KIDS

About Unisize KIDS
Unisize KIDS is a size recommendation tool designed for children aged 3 to 15. By answering a simple questionnaire on factors like age, height, and weight, users can visualize how clothes will fit their child’s current and projected physique 1-2 years in the future.
Unisize KIDS: https://cl.unisize.makip.co.jp/lp/kids.html