NEWS

2023.12.05

SIZING TECHNOLOGY SPECIALIST MAKIP LAUNCHES IN THE US

– Sizing technology specialist set to save US eCommerce fashion retailers billions of dollars in returns –

05 DECEMBER 2023, NEW YORK: Japanese sizing technology specialist, Makip, announces its move into the US to enable retail, eCommerce and fashion brands to slash the $38 billion returns problem, driven by ill-fitting clothing purchased online.

Makip can achieve this by providing retailers with extremely accurate virtual try on technology that guides consumers to select the right-sized items every time they shop online.

Accurate sizing technology, a key tool retailers provide to shoppers, can reduce the 24% returns rate which is set to cost US retail/eCommerce businesses $25b in processing costs alone in 2023!

Founded in 2015, the Tokyo-based company supports over 250 online retail/ eCommerce sites and popular fashion brands including Tommy Hilfiger, Lacoste, Calvin Klein and New Balance, with its innovative sizing technology and recently launched in the United Kingdom.

Shingo Tsukamoto, President of Makip, said, US retail e-commerce is going through a returns crisis, with poor fit being the number one reason for online apparel returns. This is costing the retailer, consumer and the environment. What US retailers and customers are craving is virtual sizing technology that recognizes unique body size requirements.

Even though sizing technology has become increasingly sophisticated and widespread throughout the eCommerce world, the age-old problem still exists  you cannot have a standard size when theres no such thing as a standard body.

Taking as little as just one month to integrate with a clients website  Makips unique technology, Unisize, helps online shoppers to try on clothing online and purchase the most suitable, accurately sized clothing item, first-time – delivering a reduction in clothing return rates of 20%, on average.

Tsukamoto continued, “Customers often order several different sizes of the same item because they assume that retailers won’t be able to provide the right fit for them – as a result, US retailers are spending billions of dollars in returns and refunds – leaving customers frustrated and left to explore other, less sustainable options.”

Makip’s technology asks shoppers basic questions such as age, weight and height to understand the measurements of their body, allowing the sizing technology to map the individuals body size to the clothing item, and then display how the clothes will fit the unique body size of the shopper.

Tsukamoto explained, “Customers can’t accurately ‘try on’ clothes when shopping online right now. What we do is work out the body measurements for every customer, no matter what their body type or shape.

We then accurately display the item of clothing in comparison to the individual body size of the customer. This highly accurate and visual representation of how clothing items fit the online shopper reduces the likelihood of returns while keeping them coming back for more.”

Makip’s analysis has shown that providing online shoppers with more accurate sizing options increases the decision to purchase by 2.5 times.

“We are looking forward to supporting US eCommerce fashion retailers and brands in solving the problem of incorrect sizing, reducing returns and providing customers with the right size, first-time,”concluded Tsukamoto.

ENDS

Media contact:
Anthony Monks
ITPR
makip@itpr.co.uk
+44 (0)20 7183 8200
www.itpr.co.uk

About Makip: https://makip.co.jp/en
Based in Tokyo, Japan and founded in 2015, Makip.Co.Ltd (pronounced “May-kip”) is a sizing technology specialist, supporting online retail/ eCommerce and fashion brands with its product Unisize. Unisize helps consumers try on clothing online and purchase the most suitable and accurately sized clothing item first-time.

Makip derives from the mantra “Make it possible” and has a mission to make the impossible possible through the power of IT using creativity and grit.

Currently, Makip has over 250 brands using their technology, including Japanese leading fashion brands, and occupies the top share in Japan.

Shoppers can try on clothing online within minutes by answering a few simple questions such as age, weight and height.

The Unisize unique sizing technology maps the individuals body size to the clothing item to illustrate how the clothes fit, and it realises “trying-on” clothing online.

Unisize can take as little as one month to integrate with the customer website – delivering a reduction in clothing return rates of 20% and increasing purchase rates by 2.5 times.

Makip provides additional services to solve the problem of incorrect sizing to the Japanese market, and it has plans to localise these solutions and target global markets.

Please feel free to contact us !