NEWS

2023.04.05

SIZING TECHNOLOGY SPECIALIST MAKIP LAUNCHES IN THE UK

– Sizing technology specialist aims to save eCommerce fashion
retailers millions of pounds in returns –

05 APRIL 2023, UK: Japanese sizing technology specialist, Makip, announces its move into the UK retail and eCommerce market.

The company is aiming to slash the returns rates for UK retailers by helping customers get the right sized items every time they shop online.

Taking as little as just one month to integrate with a customers website  Makips unique technology, Unisize, can deliver a reduction in clothing return rates of 20% on average. Makips own analysis has shown that providing online shoppers with more accurate sizing options increases the decision to purchase by 2.5 times.

Founded in 2015, the Tokyo-based company supports over 250 online retail/ eCommerce sites and popular Japanese fashion brands with its innovative sizing technology.

With 93% of customers citing incorrect sizing, or fit, as the top reason for returning items, according to recent British Fashion Council research, Makips entry to the UK market comes at an opportune time for UK retail/eCommerce and fashion brands.

Shingo Tsukamoto, President of Makip, said, What UK retailers and customers need, is virtual sizing technology that recognises unique body size requirements.

UK retail e-commerce is going through a returns crisis. Customers often order several different sizes of the same item because they assume that retailers won’t be able to provide the right fit for them  as a result, UK retailers are spending millions of pounds in returns and refunds, and customers are left to explore other options.

Tsukamoto continues, Even though sizing technology has become increasingly sophisticated and widespread throughout the eCommerce world, the age-old problem still exists  you cannot have a standard size, when theres no such thing as a standard body.

Unisize helps online shoppers to try on clothing online and purchase the most suitable and accurately sized clothing item, first-time.

Online shoppers are asked basic questions such as age, weight and height to understand the measurements of their body, allowing the sizing technology to map the individuals body size to the clothing item, and then display how the clothes will fit the unique body size of the shopper.

Tsukamoto adds, Customers can’t accurately ‘try on’ clothes when shopping online right now.

What we do is work out the body measurements for each and every customer, no matter what their body type or shape.

We then accurately display the item of clothing in comparison to the individual body size of the customer. This highly accurate and visual reprenstation of how clothing items fit the online shopper reduces the likelihood of returns, while keeping them coming back for more.

“We are looking forward to supporting UK eCommerce fashion retailers and brands in solving the problem of incorrect sizing, reducing returns and providing customers with the right size, first-time,” concludes Tsukamoto.

ENDS

Media contact:
Anthony Monks
ITPR
makip@itpr.co.uk
+44 (0)20 7183 8200
www.itpr.co.uk

About Makip: https://makip.co.jp/en

Based in Tokyo, Japan and founded in 2015, Makip.Co.Ltd (pronounced “May-kip”) is a sizing technology specialist, supporting online retail/ eCommerce and fashion brands with its product Unisize. Unisize helps consumers try on clothing online and purchase the most suitable and accurately sized clothing item first-time.

Makip derives from the mantra Make it possible and has a mission to make the impossible possible through the power of IT using creativity and grit.

Currently, Makip has over 250 brands using their technology, including Japanese leading fashion brands, and occupies the top share in Japan.

Shoppers can try on clothing online within minutes by answering a few simple questions such as age, weight and height.

The Unisize unique sizing technology maps the individuals body size to the clothing item to illustrate how the clothes fit, and it realises trying-on clothing online.

Unisize can take as little as one month to integrate with the customer website – delivering a reduction in clothing return rates of 20% and increasing purchase rates by 2.5 times.

Makip provides additional services to solve the problem of incorrect sizing to the Japanese market, and it has plans to localise these solutions and target global markets.

Please feel free to contact us !